7 Comments

Excellent, as always! My immediate thought was “where is the merge function???” Even junk email addresses you by name — sometimes even in the subject line!

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I know, right?! Just got another one of these from them, lol.

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At least it's better than "Dear Occupant".

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Just a bit better!

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Fantastic piece, Rosana.

Words mean things. :-)

Reminds me of my loathing for the word "content," as in, "content creator." I'm a writer, not a sausage maker.

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Yes, "content" is the worst!! Thanks for reading and commenting, Adam!

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Also reminds me of when I worked at HarperSanFrancisco, and the CEO came out from New York and was talking about "units." To people who worked there because they loved books.

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